Bluetrain Informed
Market notes, campaign lessons and points of view from our teams across Africa.
Bluetrain Limited is now Bluetrain Africa
One region, four markets: planning a campaign across East and Southern Africa
USSD, WhatsApp or a microsite? Choosing the mechanic for your promotion
Designing activations people actually want to join
Influence is bigger than influencers
Monitoring your brand's online presence: what to watch and why
Does cost per click affect cost per acquisition?
Programmatic buying in Tanzania: a practical primer