Monitoring your brand's online presence: what to watch and why

Listening is not a report you file. It is an early-warning system and a source of ideas.

Conversations about your brand happen whether you listen or not. Monitoring makes sure you hear them first.

What to track

Volume of mentions across social, news and forums.
Sentiment, read by people who know the language and context.
Share of voice against your closest competitors.
Recurring themes: what people praise, and what they complain about.

From data to decisions

Every listening report should answer three questions: what happened, why does it matter, and what should we do next. That is the thinking behind Bluetrain Informed.