Bluetrain Limited is now Bluetrain Africa

A new name and identity for a business that has grown from Dar es Salaam into East and Southern Africa.

Bluetrain started in Dar es Salaam as a media and digital agency for brands in Tanzania. Over the years our work has followed our clients across borders, and the name on the door no longer described the business behind it.

Today we are Bluetrain Africa: a strategy, marketing, media and technology consultancy with offices in Tanzania, Kenya and South Africa, and work running in Zambia and other regional markets.

What changes

A new identity, built around the arcs of the Bluetrain mark: signals going out, and coming back.
A regional structure, with teams on the ground in Dar es Salaam, Kenya and Cape Town.
A sharper offer: six connected capabilities, from strategy to technology, under one partner.

What stays the same

The people you work with, the way we work, and the focus on outcomes. We still believe strategy should not end in a presentation.