Programmatic buying in Tanzania: a practical primer

What programmatic is, where it fits in a Tanzanian media plan, and what to ask before you buy.

Programmatic advertising buys ad space automatically, targeting audiences across websites and apps rather than booking placements one by one.

Where it fits

Use it to extend reach beyond search and social, retarget visitors, and reach mobile audiences in apps. It complements, rather than replaces, the core channels.

Questions to ask

Which inventory will my ads appear on, and how is brand safety handled?
How is viewability measured?
What does reporting look like, and how often?