USSD, WhatsApp or a microsite? Choosing the mechanic for your promotion

The entry mechanic decides who can take part. Pick it for your audience, not for the brief.

Consumer promotions live or die on how easy it is to enter. Before creative, decide how people will take part.

USSD

Works on basic phones and needs no data or app. Best for mass-market promotions where reach matters more than richness. Keep menus short.

Familiar and conversational. Good for entries that need a photo or receipt, and for follow-up messages. Plan for opt-in and message templates early.

The most control over look, feel and data. Best for smartphone audiences and campaigns that need storytelling, galleries or leaderboards.

Many of our larger promotions combine two: USSD for reach, a microsite for winners and content.