NIC Insurance
Jikave na NIC
Strategy, creative and media across TV, radio, outdoor and social, nationwide.
+9%motor insurance sales in three months
Company profile · 2026 edition
Driving brands forward.
Bluetrain Africa is a marketing and technology company that helps brands reach their audiences. Our profile covers who we are, what we do, how we work, and 26 campaigns from Tanzania and the region.
StrategyInsightsTechnologyReal impact
Inside the profile
Five stops, from who we are to who we work with.
Pages 2–5
Who we are
Our pillars, vision, values and offices in Dar es Salaam, Nairobi and Cape Town.
Pages 6–10
What we do
Five service lines, our exclusive media platforms and Sikiliza.
Pages 11–13
How we work
Insights first, sharp segments, the right channel at the right moment.
Pages 14–26
Our work
26 case studies, plus current work with UNICEF, Equinor and Castle Lite.
Pages 27–30
Clients and team
Eight sectors, the leadership team and how to reach us.
What we do
Five service lines, one integrated team.
We combine strategy, specialist media and our own technology so campaigns can be planned, run and measured in one place.
Strategy and consultancy
Marketing advisory, brand development, market intelligence, workshops and training.
Media
Through-the-line planning and buying, influencer and advocacy programmes.
Technology
Unique-code promotions, SMS, WhatsApp and USSD, websites, SEO and client dashboards.
Insights
Sikiliza AI media monitoring, social listening and human-centred research.
Creative and production
Campaigns, TV and video, photography, events, PR and brand identity.
Exclusive reseller in Tanzania of DStv Media Sales, Eskimi DSP and Seebait Ad Network.
Selected work
A few of the 26 case studies in the profile.
Legal Services Facility
From Legal Services Facility to LSF
Rebrand strategy, the “Mkono wa Haki” symbol, office branding and launch.
Silent Ocean
Ukiagiza Hujapoteza!
A shipping promotion with a car to win: key visual, bus wrap, social and street activation.
Inchcape Tanzania
Changan launch
Launch event, PR, influencers, video and product photography.
Insignia · Coral Paints
Uzuri wa Coral Haufichiki
A brand campaign built from research, strategy and creative.
Tigo Tanzania
Wakishua wa Tigo
A nationwide youth platform voiced by five micro-influencers.
Also in the profile: CPS (350K users and 5,000+ buyer inquiries in two months), CARE, NMB, NBC, Sanlam, AB InBev, Diageo, DSM Corridor Group and more.
Who we work with
Trusted across eight sectors.
Banking
NBC Bank, NMB Bank, Exim Bank, BancABC
Insurance and telco
NIC, Sanlam Life, Sanlam General, Tigo, Infinix
Automotive
Inchcape (Changan), Auto Inc, Hero Hunter, At The Wheel, Nas Tyre Services
Beverages and FMCG
TBL / AB InBev, Diageo, Jack Daniel’s, Balimi, Insignia, Kili Bio Chem
Gaming
Betway × Simba SC, SportPesa, Meridianbet, 777bet, Gwalabet, Pigabet
Development
UNICEF, CARE, LSF, Enabel, Water for People, NACONGO
Manufacturing, energy and logistics
Danco Capital, Equinor, DSM Corridor Group, Silent Ocean
Agri, property and hospitality
Seminis, CPS, Dar Ceramica, Le Pristine, Aya Sophia Villa
Tanzania · Kenya · South Africa · Zambia
Let’s drive your brand forward.
Take the full profile with you, or get in touch to talk about your next campaign.
Dar es Salaam · Head office
Dar Village Office Park, SNDBX, 2nd Floor, Rose Garden Road, Mikocheni
Nairobi
Bluetrain Limited Kenya, Gamerock, Seremwai Road
Cape Town
Bluetrain Professionals (Pty) Ltd, Goodwood